Privacy Policy
This Privacy Policy describes how SoftWars (hereinafter referred to as "we", "us", "our")
collects, uses, stores, and protects the personal data of visitors to the website
softwars.com.ua (hereinafter referred to as the "Website").
By using the Website, you agree to the terms of this Policy.
1. What Data We Collect
1.1. Data You Provide Voluntarily
When you fill out the contact form on the Website, we may collect the following data:
- Name
- Email address
- Phone number (optional)
- Company or product name (optional)
- Message text (task description)
- Project stage (optional)
- Budget range (optional)
- Preferred contact method (optional)
1.2. Data Collected Automatically
When you visit the Website, we automatically collect certain technical information:
- IP address
- Browser type and version
- Operating system
- Pages you view and time spent on them
- Referral source (referrer URL)
- UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) for marketing campaign analysis
- Language preferences (selected locale: Ukrainian or English)
- URL of the page from which the inquiry was submitted
2. Purpose of Personal Data Processing
We use the collected data for the following purposes:
- Processing your inquiry and contacting you regarding your request
- Sending an email confirmation of inquiry receipt (auto-reply)
- Internal notification of the SoftWars team about a new inquiry (email notification)
- Storing the inquiry in an internal database for further processing (lead registry)
- Analyzing website traffic and user behavior to improve the Website
- Analyzing marketing channel effectiveness using UTM parameters
- Protection against spam and automated submissions (anti-spam mechanisms)
- Ensuring proper operation of the bilingual Website
3. Analytics
3.1. Google Analytics (GA4)
We use Google Analytics 4 (GA4) — a web analytics service provided by Google LLC.
GA4 collects anonymized data about Website visits, including:
- Number of visits and unique users
- Session duration
- Entry and exit pages
- Geographic location (country/city level)
- Device type and browser
- Traffic sources and UTM parameters
Google Analytics uses its own cookies to collect this information.
Data is processed in accordance with the
Google Privacy Policy.
You can opt out of Google Analytics tracking by installing the
Google Analytics Opt-out Browser Add-on.
4. Anti-Spam Mechanisms
The contact form on the Website includes technical measures to protect against automated (spam) submissions.
These mechanisms work automatically and do not require any additional action from the user.
No additional personal data is collected for this purpose.
5. Data Storage and Protection
5.1. Where Data Is Stored
Personal data provided through the contact form is stored in a secure database
on servers located in Ukraine.
5.2. Retention Period
We retain personal data for 3 years
from the date of receipt or until you request deletion, whichever comes first.
5.3. Security Measures
We take appropriate technical and organizational measures to protect your data, including:
- Data transmission via secure connection (HTTPS/TLS)
- Restricted database access limited to authorized personnel only
- Regular software updates
6. Data Sharing with Third Parties
We do not sell, exchange, or transfer your personal data to third parties, except for:
- Google LLC — as part of using Google Analytics (GA4) for traffic analytics
- Law enforcement — in cases required by applicable law
7. Your Rights
In accordance with applicable law, you have the right to:
- Access: obtain information about what personal data we process about you
- Rectification: request correction of inaccurate or incomplete data
- Erasure: request deletion of your personal data
- Restriction: request restriction of processing of your data under certain circumstances
- Objection: object to the processing of your data for certain purposes
- Portability: receive your data in a structured, machine-readable format
To exercise any of these rights, please contact us using the contact details provided below.
8. Children's Data
The Website is not intended for individuals under the age of 16. We do not knowingly collect
personal data from minors. If you believe we have inadvertently collected data from a minor,
please contact us to have it deleted.
9. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy.
In the event of significant changes, we will publish the updated version on this page
with the date of the last update indicated.
We recommend reviewing this page periodically.
10. Contact Information
If you have questions about this Privacy Policy or the processing of your data, please contact us: