Coffee Mobile — a website that turns brand interest into partnership
We created a multi-page website that introduces the Coffee Mobile network, explains its café formats and franchise offer, helps future partners evaluate the business, and makes it easy to submit a partnership enquiry.
A digital home for a brand that grew into a network
Coffee Mobile began in 2013 with small mobile coffee shops and later grew into a network of more than 20 locations in different formats across Ukraine. As the business expanded, so did the story the website needed to tell: the brand, its franchise, partner support, customer loyalty, business automation, and coffee shop supplies. The website brings these directions into one clear journey for different visitors. Guests can get to know Coffee Mobile, potential franchisees can compare formats and explore real examples, while existing partners can move directly to the services they need. The franchise sits at the heart of the structure, presented through specific terms, coffee shop formats, operating examples, frequently asked questions, and an initial calculation tool.
From brand and franchise to one coherent digital experience
Turned a complex offer into a clear structure
We organised information about the network, franchise, services, and content into logical pages so every visitor can quickly find the right direction.
Shaped the future partner journey
From the first introduction to format comparison, calculation, and inquiry, every next step follows naturally from the one before it.
Created a warm, consistent brand experience
We combined real coffee shop photography, brand colours, clear typography, and expressive accents into one coherent Coffee Mobile interface.
Built the website for every screen
We adapted detailed content sections, cards, forms, and the interactive calculator for comfortable use on desktop, tablet, and mobile.
From discovering the network to opening a coffee shop
An introduction to the network
- The home page briefly tells the Coffee Mobile story, shows the scale of the network, and introduces the brand’s main directions without overwhelming visitors.
Franchise formats
- Visitors can compare several coffee shop formats, their features, and starting terms to find an option that better matches their idea and resources.
Real franchise examples
- Operating coffee shops are presented through photography and clear figures, including area, investment, payback period, average order value, and customer volume.
Interactive calculator
- Potential partners can enter their own parameters and immediately see estimated revenue and net profit without complex spreadsheets or manual calculations.
A simple path to an inquiry
- Inquiry forms, a personalised calculation request, and contact details appear where visitors have enough information to take the next step.
Brand content and services
- News and blog sections make it easy to share useful experience, while direct links to the application and online store connect Coffee Mobile’s main digital directions.
From a broad business story to a clear website
We shaped the website around the real questions a potential partner would ask: what the brand is, which formats are available, what is needed to start, what support is included, and how to begin a conversation.
Understood the brand and its audiences
We identified the key needs of guests, potential franchisees, and existing partners so the website could speak to every audience clearly and directly.
Built the information architecture
We connected the home page, franchise section, supporting pages, real examples, news, blog, and contacts into one consistent system without unnecessary repetition or detours.
Turned the structure into a lively interface
Prototypes helped validate the user journeys, while the visual system expressed the Coffee Mobile character through photography, colour, typography, and light interactive elements.
Developed, adapted, and launched
We built the multi-page website, implemented forms and the calculator, adapted the interface for different screens, and prepared the product for public use.
A structure that can grow with Coffee Mobile
The website works as a connected system of pages. The home page introduces the brand, the franchise section leads towards a decision, supporting pages explain partner benefits in more detail, and the blog and news provide space for regular content. This structure does not limit the project to a single launch. New formats, coffee shop examples, articles, and updates can be added without changing the familiar user journey. The application and store remain separate products, while the website helps visitors understand how they fit into one brand.
The system in everyday use
One clear entry point to the brand and partnership
Coffee Mobile received a complete website that presents the network, explains the franchise, and supports the brand’s growth through content. Instead of collecting information from different sources, visitors follow one consistent path: discover the company, compare opportunities, review real examples, make an initial calculation, and submit an inquiry. For the business, the result is more than an online brochure — it is a practical first-contact tool for future partners. For SoftWars, it demonstrates how a large amount of business information can become a warm, modern, and easy-to-understand digital experience.
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